Two ski tourers skinning up a vast snowy slope beneath a frosted forest
A 9-week transformation for founders

You've built the business. Now build the founder.

A 9-week cohort for founders in the €500k–€20M revenue range: rewire the beliefs, fears, and patterns that cap your growth, and get back the clarity and energy you started with.

Founding cohort · €500k–€20M in revenue
A business can only grow as far as the founder behind it.

You're busy every day, but you think less than you used to. The work that once lit you up now feels heavy. And the business pays for it: decisions take longer, the team waits, opportunities slip.

That's not a discipline problem. It's a ceiling made of beliefs, fears, and patterns quietly running the show. And here's the good news: you built it, which means you can move it. Try it.

Your growthYears 1 → 5
THE CEILING IS YOU
The strategies aren't the issue.
What you walk away with

Clarity. Freedom.
Character. Expression.

Real transformation, not another course. Four outcomes, one per module.

CLARITY

The thinking you'd forgotten

Get out of functional freeze and reclaim your attention, so you can think clearly again.

FREEDOM

Freedom from invisible limits

Identify and rewire the beliefs, fears, and patterns capping your growth.

CHARACTER

A character you can count on

Build the values, identity, and standards that hold when the pressure rises.

EXPRESSION

A life that fits

Align your business, energy, and relationships with who you actually are.

Open ocean swell at dusk
The point of all this
Build a business that expands your life, not one that consumes it.
Nine weeks on the person behind the company
The expedition

Nine weeks. Four modules.
One journey.

Each module builds on the last. You can't rewire a belief you can't see, and you can't see anything in freeze. Clarity, freedom, character, expression: that's the route.

00

The Starting Line

base camp
The assessment plus a 1:1 debrief. You leave with your profile and a personal itinerary.
Week 0
01

Reclaim Your Mind

clarity
Nervous system, breathwork, deep attention. You leave with your Clarity System.
Weeks 1–2
02

Break Your Invisible Limits

freedom · the core
Act one, you see it. Act two, you rewire it. You leave with your operating manual and one belief actually changed.
Weeks 3–5
03

Build Unshakeable Character

character
Values, identity, standards, and a Misogi. You leave with your Identity Charter.
Weeks 6–7
04

Express Your Full Potential

expression
Build without proving. You leave with your vision and a 90-day plan.
Weeks 8–9
HAVE → DO → BE
BE → DO → HAVE

You've been living "once I succeed, I'll finally feel settled." We flip it. Choose who you are, act from there, and let the results follow.

A small group of founders sitting in a circle outdoors Live call · hot seats
The format

You won't do
this alone.

A cohort, not a course library. You do this alongside founders carrying the same weight. That's not a nice extra, it's most of the mechanism.

  • WeeklyOne live call. Teaching, then hot seats. You get worked on, or you watch someone else get worked on and recognize yourself.
  • DailyA private community. Accountability, the micro-challenges, and the wins nobody else in your life understands.
  • Week 0A 1:1 debrief. Thirty minutes to map your itinerary through the nine weeks.
The engine · Daily Mental Training

Ten minutes a day.
That's the transformation.

Reps, not information. One simple system runs across all nine weeks.

10 min

A guided audio practice, every day. It evolves with each module.

3 habits

Never more than three tracked at once. Simplicity is the point.

1 review

Fifteen minutes a week: what drained you, what fed you, what limit showed up.

1 challenge

Per module: one uncomfortable action that makes the work real.

Regulation Rewiring Embodiment Vision imagery The practice grows as you do.
The Invisible Limits Assessment

First, see your
invisible limits.

Your expedition map. You take it in week 0 and again in week 9: it reveals your dominant profile and your Founder Vitality Score. The distance between the two is your proof.

The Perfectionist

Never ships until it's flawless.

The Controller

Every decision runs through them.

The Performer

Self-worth tied to results.

The Pleaser

Says yes, then resents it.

The Overthinker

Analyzes long past the point of action.

The Drifter

Busy, but without a chosen direction.

The Avoider

Fills the day, dodges the hard thing.

The Prover

Nothing is ever quite enough.

Thibault Sagnier, founder and mental performance coach Thibault Sagnier
Your coach · Thibault Sagnier

Your coach has been
where you are.

Founder, endurance athlete, mental performance coach. Thibault runs a 7-figure digital marketing agency serving around 90 DTC brands, and coaches founders on the mental side of scaling.

He trained in mental performance under a mental coach to Olympic-level athletes, and works with tools drawn from somatic practice, nervous-system regulation, and identity work.

His own edge was built exploring: Ironman races, mountain expeditions, the ocean, as well as breathwork and hypnosis.

Thibault built this program because he knows, from the inside, what it feels like to keep growing a business while slowly losing the clarity, energy, and joy that started it. This is the route he wishes he'd had.

Fit

This asks something of you.

This is for you if

  • Your business is in the €500k–€20M revenue range.
  • You've lost clarity, energy, or enjoyment along the way.
  • You suspect the ceiling is you, not the market.
  • You want to work on who you are, not just what you do.

This is not for you if

  • × You want a growth-tactics playbook or a marketing course.
  • × You're looking for productivity hacks and shortcuts.
  • × You'd rather not look honestly at yourself right now.
  • × You want passive content with no practice between sessions.
Mountain ridge at dawn
Join the founding cohort

Scale the founder.
The business follows.

Nine weeks, four modules, one cohort. Step out within the first two weeks and you're refunded.

$2,990 $1,490 Founding cohort rate · future cohorts join at $2,990 Apply for the founding cohort →
Weekly live callsPrivate community1:1 debriefWorkbooks + guided audiosBefore / after score
Good to know

Questions

How much time does it take each week?

Around two to three hours: the lessons, one live call, and ten minutes of daily training.

Is this coaching or a course?

A cohort-based transformation. Lessons, plus live calls, a community, and a 1:1 debrief. You are never watching alone.

What makes it different?

It works on the founder, not the tactics. Character and identity, never hacks.

Do I need experience with this kind of work?

No. Just a real business and a willingness to look honestly at yourself.

What if it turns out not to be for me?

Step out within the first two weeks and you're refunded. No questions.